TL;DR — Key Takeaways
- HomeStars is Canada’s equivalent of Angie’s List — the go-to platform for finding reviewed, verified home service professionals
- Star Score (out of 10) and the Background Checked badge are the two most important trust signals to look for
- Always get at least 3 written quotes before committing — price gaps of 30–50% are common
- Kitchen, bathroom, and basement finishing deliver the highest ROI for Ontario homeowners
What is HomeStars? HomeStars is Canada’s largest online marketplace for finding and reviewing local home service professionals, covering everything from general contractors and kitchen renovators to plumbers, electricians, and roofers. Think of it as Canada’s answer to Angie’s List or Thumbtack — but built specifically for the Canadian market and deeply embedded in how Ontario homeowners hire tradespeople. According to HomeStars (2024), the platform hosts over one million verified homeowner reviews across approximately 50,000 listed service providers across Canada.
For most buyers in Ontario, the renovation conversation starts almost immediately after closing. Whether you’re updating a dated kitchen, finishing a basement, or simply replacing aging systems, knowing how to use HomeStars effectively can save you thousands of dollars and months of frustration. Here’s a complete breakdown of how to do it right.
Understanding the HomeStars Platform
A practical reading guide:
• 9.0–10.0 — Consistently excellent; prioritize these contractors
• 7.0–8.9 — Solid track record; worth reviewing individual comments
• Below 7.0 — Proceed with caution; read negative reviews carefully
One important caveat: newer companies with fewer reviews may score lower despite delivering excellent work. Always read the actual review content — the score is a starting point, not the final word.
Also look for the Verified badge, which confirms that the contractor’s business registration and contact information have been validated by the platform. Together, Background Checked + Verified + high Star Score is the strongest possible trust combination on HomeStars.
• Recency: Reviews from the past 3–6 months reflect current service quality
• Negative reviews: How a contractor responds to complaints reveals character and professionalism
• Specificity: Detailed reviews mentioning project scope, timeline, and materials are more credible than vague five-star ratings
• Before/after photos: Where available, these are the most reliable indicator of actual workmanship quality
I recommend reading at least 10–15 recent reviews before shortlisting any contractor, regardless of their Star Score.
• Labour vs. materials breakdown
• Junk removal and site cleanup costs
• HST (13%) — confirm whether it’s included or additional
• Payment schedule and holdback terms
• Warranty period on both labour and materials
Never accept a quote that’s only verbal. A legitimate contractor will always provide a written, itemized estimate before work begins.
HomeStars Contractor Selection · Decision Flow
Which Renovations Add the Most Value in Ontario?
Kitchen Renovation — Highest single-room impact on buyer perception
Entry-level refresh (countertops, cabinet fronts, hardware): $8,000–$15,000
Mid-to-high full renovation (new cabinets, appliances, flooring): $20,000–$50,000+
Bathroom Upgrade — Second strongest influence on offers
Basic update (fixtures, tiling, vanity): $8,000–$15,000
Full overhaul (layout change, custom shower): $18,000–$30,000+
Basement Finishing — Adds legally counted living area
Standard finish (framing, flooring, lighting): $30,000–$55,000
With full bathroom and separate suite: $60,000–$90,000+
Other High-Return Projects
Hardwood flooring throughout: $6,000–$18,000
Roof replacement: $8,000–$20,000
HVAC/Furnace upgrade: $4,000–$8,000
Timing Renovations for Resale — Arthur’s Advice
If you’re planning to sell within 3–5 years, renovation decisions should be made with the future buyer in mind — not personal taste. Choose timeless finishes: white or light grey cabinetry, neutral quartz countertops, engineered hardwood. Avoid bold colours, highly personalized tile choices, or unusual layouts that narrow your buyer pool. The goal is broad appeal. A well-timed kitchen renovation 12–18 months before listing can return $1.50–$2.00 in increased sale price for every dollar spent, based on comparable sales I’ve seen across the GTA.
Frequently Asked Questions
What is HomeStars and how does it work in Canada?
HomeStars is Canada’s largest online platform for finding and reviewing local home service professionals — covering renovation, plumbing, electrical, roofing, and dozens of other categories. Homeowners can search by service type and city, read verified reviews, check contractor credentials, and request quotes directly through the platform. According to HomeStars (2024), the platform hosts over one million homeowner reviews across approximately 50,000 listed service providers nationwide.
What does the HomeStars Star Score mean?
The Star Score is HomeStars’ proprietary reputation rating out of 10. It factors in the number of reviews, average review score, recency of reviews, and the contractor’s response rate. A Star Score of 9.0 or above generally indicates a consistently well-reviewed contractor. Newer companies may have lower scores simply due to fewer reviews, so always read the actual review content alongside the score.
Which home renovations add the most resale value in Ontario?
Based on Ontario market experience, kitchen renovations, bathroom upgrades, and basement finishing consistently deliver the highest return on investment. Kitchens have the strongest influence on buyer first impressions. Basement finishing adds legally counted living space, which directly supports a higher listing price. If you plan to sell within 3–5 years, choose timeless, neutral finishes rather than highly personalized styles to appeal to the broadest pool of buyers.
Ontario Contractors
Star Score
Kitchen Renovation
Basement Finishing
Home Renovation ROI
GTA Real Estate
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