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Arthur Zhao · Real Estate Broker
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Can you list and sell a home in Ontario without signing a written representation agreement? It depends. Here's how TRESA (in force Dec 2023) handles representation vs. self-represented parties, FSBO and flat-fee mere postings — and the real risks of operating informally.
Selling in Toronto or the GTA? Here's exactly what your listing agent should be doing day to day — pricing, prep, photography, marketing, showings, offer negotiation and closing — plus the warning signs of an agent coasting on the commission.
Since TRESA (effective December 2023), the seller decides whether and how much co-operating commission to offer. Arthur Zhao weighs the savings against the "fewer showings" risk of cutting t
Listing agents often prefer calls over texts at key moments because negotiation needs tone and real-time judgment, speech clarifies complex terms instantly, and real estate has its own logic about wha
Staging's real goal isn't "pretty" — it's helping buyers form an emotional connection, read each room's function and scale, and psychologically justify your price. Arthur
Pre-listing spend splits into "on-stage" (what buyers see — paint, lighting, decluttering) and "off-stage" (what an inspection finds — structural issues). Arthur Zhao explains wher
Online photos are the buyer's first impression and drive clicks and showings. Arthur Zhao explains how professional photography, staging, and an experienced agent together shape the sale price —
An agent's sold list holds both a real track record and a curated showcase. Arthur Zhao teaches the four metrics that matter: list-to-sold ratio, days on market, whether the comps match your home
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