How to Track Daily Showing Records: A Seller’s Guide to ShowingTime and Brokerbay Reports

What data you can see

Daily booking count, show-up rate, cancellation rate, whether follow-up feedback was submitted, brokerage source (lets you see if your listing reached the right buyer pool). A professional listing agent should proactively send a screenshot weekly.

Normal vs. red-flag numbers

GTA week 1: 5–15 bookings is normal for detached; condos usually 3–8. Week 1 with < 3 bookings = red flag — either overpriced, weak photos, or your agent didn’t push at office tour. If bookings drop in week 2 but price hasn’t moved = the market is telling you the price is wrong.

Feedback is not decoration

ShowingTime automatically emails feedback links to every showing agent. GTA reply rate averages 30–40%. Look for patterns — if 70% of feedback says ‘price too high’, that beats your agent’s intuition. Sellers can request raw feedback, not just the agent’s summary.

Brokerbay vs. ShowingTime

Brokerbay is a TRREB subsidiary with native MLS integration; ShowingTime is owned by MoxiWorks. Data is consistent across both, but Brokerbay is more common at large GTA brokerages with cleaner dashboards. You can ask for screenshots from both to cross-check.

How to request reports from your listing agent

When signing the listing agreement, add: ‘Listing brokerage shall provide weekly showing summary reports (ShowingTime/Brokerbay) including booking count, show-up rate, cancellation rate, and feedback comments.’ No fee, minimal added work for the agent — should be agreed to immediately.

Is showing data real-time?

Yes. Once the booking is confirmed in the system, the dashboard updates immediately. Cancellations and no-shows post within 24 hours.

Do open houses count as showings?

Brokerbay shows them in a separate column; ShowingTime typically excludes them from the booking count, though they can be manually added.

Can I get my own ShowingTime account?

There’s no direct seller login — access goes through the listing agent. But you can request a read-only dashboard share from the agent.

If nobody follows up after showings, is the agent failing?

Not necessarily. GTA average follow-up rate is 30–40%. Below 20% is the actual red flag — might mean the listing description repels buyers, or there’s a cheaper comp nearby.

Are private showings outside ShowingTime allowed?

Technically against TRREB MLS rules. If your listing agent shows the property privately and skips the system, they’re hiding data — insist all showings go through ShowingTime/Brokerbay.