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Offering a 2% Buyer-Agent Commission in a Slow Market: Smart or Risky?
When the market cools and homes are hard to sell, does cutting the buyer-agent commission from 2.5% to 2% save money — or scare buyers off?
SellingCommissionBuyer-Agent CommissionSlow MarketTRESANet ProceedsGTA Real EstateArthur Zhao
Why This Matters
In the GTA, the traditional total commission is about 5% (2.5% to each side), and commission has never been set by law — it’s fully negotiable. When the market cools, some sellers want to trim the co-operating (buyer-agent) commission from 2.5% to 2% to save. Can you? Yes. But be careful: since TRESA took effect (December 2023), the seller decides whether and how much co-operating commission to offer — and going below the local norm can buy you fewer showings and weaker competition. It’s a “save a little vs. lose exposure” trade-off.
Key Insights + Real-World Application
1
Commission is fully negotiable — never set by law
In Ontario, real estate commission has never been set by law or regulation; the traditional ~5% is just convention, and each side’s commission is negotiable. So setting the buyer-agent commission at 2%, 2.5%, or anything else is your right and choice — there’s no “required” amount.
2
Post-TRESA, the seller decides the co-operating commission
Per RECO, since TRESA (December 1, 2023), the seller decides whether and how much co-operating commission to offer. If the buyer’s representation agreement (BRA) specifies a higher rate than you’re offering, the buyer may have to make up the shortfall themselves — which can directly dampen their interest in your home.
3
The risk: buyer agents may show it less
In practice, some buyer agents prioritize homes offering a normal co-operating commission. When your home’s commission is clearly below comparable listings nearby, it can fall down the showing order, reducing exposure and traffic. A slow market is already short on buyers — cutting your own exposure may not pay.
4
Run the total math: 0.5% saved vs. price possibly lost
Say the home is $1M: cutting the buyer side from 2.5% to 2% saves $5,000 (plus 13% HST). But if that means fewer showings and weaker competition, and the sale price ends up 1% lower ($10,000), you’ve lost. Compare the commission saved against the sale price you might forfeit — not just the rate.
5
The steadier play: normal commission + strong marketing
In a slow market, rather than shaving the buyer commission to save a little, keep a competitive rate and spend on staging and marketing to widen the buyer pool and create competition. A slow market’s core problem is “too few buyers” — the fix is attracting more, not giving agents fewer reasons to bring their clients.
⚠ Critical Note
Cutting the buyer commission isn’t off-limits, but it trades a certain small saving for an uncertain loss of exposure. In a slow market where buyers are already scarce, cutting your own showing incentive often carries more risk than that 0.5% is worth. If you do cut, have your agent assess “commission elasticity” with local data first — don’t slash on a hunch.
FAQ · Common Questions
Is the buyer-agent commission set by law? Can I decide the amount?
No. Ontario real estate commission has never been set by law or regulation; the traditional ~5% (2.5% each side) is just convention and is fully negotiable. You have the right to decide the co-operating commission you offer — 2%, 2.5%, or otherwise.
What changed for buyer commission after TRESA?
Per RECO, since TRESA (December 2023), the seller decides whether and how much co-operating commission to offer. If the buyer’s representation agreement specifies a higher rate than you offer, the buyer may cover the shortfall — which can affect their interest in your home.
Does cutting the buyer commission to 2% really save money?
On the surface yes (about $5,000 on a $1M home, plus 13% HST). But run the total math: if it means fewer showings and weaker competition, even a 1% lower sale price ($10,000) wipes out the saving. Compare the commission saved against the sale price you might lose.
In a slow market, how should I set the commission?
The steadier play is to keep a competitive buyer commission and spend on staging and marketing to widen the buyer pool. A slow market’s core problem is too few buyers — the fix is attracting more, not giving agents fewer reasons to bring clients. If you do cut, assess with local data first.
Contact
Arthur Zhao
Real Estate Broker · FRI · ABR · SRS · PSA · MCNE · E-PRO · GUILD Elite
VP & Branch Manager, Bay Street Group Inc.
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