Why Some Buyers Overpay — A Case-Based Look
Buyer psychology · Bidding wars · Arthur Zhao · 2026
Buyers without proper market analysis anchor to the list price as their baseline. They think offering $1.1M is aggressive, not realizing it’s still $150K below where the market will land. A proper CMA (Comparative Market Analysis) pulls 90 days of actual sold data in the same micro-area to establish where fair value really sits. Without that foundation, buyers are essentially bidding blind.
Behavioural economists call this decision fatigue — the mental depletion from repeated high-stakes choices leads people to take shortcuts. In real estate, that shortcut is throwing an extra $20K or $30K at a property just to end the process.
The fix is structural: before every new offer, reset your analysis from scratch. Ignore your offer history. Ask “what is this specific property worth, today?” — not “how much do I need to win after 12 losses?”
If you overbid by $50,000 on a home — which happens routinely in competitive North York or Scarborough markets — you’re looking at nearly $85,000 in extra interest paid over 25 years. Running this calculation before you decide to “stretch a little more” is one of the most sobering exercises I walk clients through.
In March 2026, a Markham townhouse listed at $1.19M received 6 offers. The highest bid came in at $1.43M — but the buyer couldn’t confirm financing within the seller’s 3-day window. The seller accepted the second-highest offer at $1.38M because it was clean and executable. Highest price ≠ best offer. Reliability and conditions matter just as much.
True scarcity: A corner lot in a top-rated school catchment, a specific floor plan that rarely comes available, a condo with unobstructed lake views in a building where units turn over once a decade. Scarcity premiums are real and supported by historical resale data.
Long-term hold: If you plan to hold for 10+ years, paying an extra $20K today represents less than $2K per year of additional cost — which the market will likely absorb.
Opportunity cost of waiting: If staying in your current rental costs $3,000/month and you spend 8 more months searching to save $20K, you’ve spent $24K in rent to save $20K. Sometimes paying more to buy now is the financially correct call.
Bidding Wars
Buyer Psychology
Arthur Zhao